Managing to capture classic elegance yet still have contemporary appeal, the East to West ring is a distinctive design. The setting turns tradition literally on its side as the centre gemstone lays horizontally. Here we are delving into this design and why you should consider it as an addition to your jewellery collection, as an engagement ring and as an investment.
What is an East to West Ring?
Typically, in rings we see the gemstone set North to South so it is vertical on our finger whereas the East to West style lays horizontally across the bridge of the finger, often making it appear larger and creating a bolder look. This unconventional approach can benefit several gemstones and gemstone cuts, accentuating the various qualities they possess. For example:
- Emerald cuts are longer in shape anyway so being set horizontally can enhance the clean lines further and make the finger appear elongated and slender.
- Oval cuts are similarly elongated and can appear softer, balanced and even more romantic when set horizontally.
- Marquise cuts are a unique shape with tapering points at each end, turning this on its side makes for a bold and striking look.
- Cushion cuts sit between a square and a circle, therefore they are an excellent blend of structure and softness in an East to West ring.
- Tourmaline, sapphire, and other coloured stones’ vibrant hues will be emphasised and the use of a different gemstone makes the ring all the more personal to you, for example you may select your birthstone or an anniversary stone.
The History of East to West Rings
Whilst this may be considered a modern jewellery trend, the origins of this design go back to the geometric trends of Art Deco jewellery and was a distinctive alternative to the Edwardian jewellery designs. The 1920s and 1930s Art Deco period favoured streamlined aesthetics with sharp clean shapes and this design reflects it well. It wasn’t until later that the East to West ring gained popularity. Recently it has been talked about as Zendaya wore her East to West style engagement ring from Tom Holland at the Golden Globes.
5 Reasons to Choose an East to West Ring
1. A Unique Yet Timeless Look
This setting is a contrast to the usual ring setting making it distinctive but it remains elegant and easy to wear.
2. The Perfect Setting for Coloured Gemstones
Your emeralds, sapphires, rubies, and tourmalines will be beautifully showcased and their colour and cuts further enhanced making for an excellent statement ring.
3. A Modern Engagement Ring Trend
As mentioned, it’s a newly talked about engagement ring choice, a fresh alternative to a traditional style it is still romantic and symbolises your individual style.
4. A Statement Piece for Any Occasion
Whilst this ring is a stunning piece worn solo; it can make a great statement when stacked with other rings.
5. A Flattering Choice for Every Hand Shape
It can flatter a wide range of hand shapes as the horizontal setting subtlety elongates your finger.
Diamond vs. Coloured Gemstone East to West Rings
When it comes to East to West rings there is a decision to be made – a colourful gemstone or a diamond?
- A diamond is the most popular gemstone, the hardest substance making it the most durable and a classic choice that is easy to match with everything.
- A colourful gemstone allows for some personality, is a distinct difference that is eye catching and can be more fitting for a specific season or style preference.
How to Style an East to West Ring
Here are a few easy tips on styling your East to West ring.
- For an everyday look try wearing your ring on its own to avoid too much distraction from the ring itself and for a simpler subdued yet elegant overall look.
- Trying to make a statement? Try and wear it as part of a ring stack, try mixing metals or other gemstones featured. Perhaps pair with an eternity ring or a five stone ring.
- For the more formal occasions try to create some cohesion and match with jewellery that uses the same gemstone that will complement each other.
Are East to West Rings a Good Investment?
Yes, because these rings are a sought-after design thanks to their unique setting and therefore are a stand out piece in a jewellery collection. Furthermore, antique and vintage examples can show impressive craftsmanship and have the character and elegance that can continue through the decades and be passed down generations.
Antique vs. Modern East to West Rings
Consider the following when choosing your East to West ring:
- Antique East to West rings are rich with history and can display great craftsmanship and rare gemstones in unique settings.
- Modern East to West rings are typically sleek and can help to showcase the clarity of the stone that is set.
Final Thoughts
Whilst trends may come and go, this ring design is a stunning choice that combines modern flair with sophistication and elegance that calls back to an iconic jewellery era. Explore all our East To West rings and all our gemstone rings on our website to find the perfect ring.