You have found that perfect luxury gift online; you want to buy it, but you have never heard of the retailer before! What do you do to ensure you are buying from a trustworthy source?


Importance of reviews for the customer


A recommended step to take is to look at customer reviews and feedback for a particular business, as reviews:

  • Assess the company’s trust worthiness
  • Allow business benefits and positive features to shine (and these comments are from other people, not the business owner)

Importance of reviews for the retailer


If you are a reputable online business then customer reviews should be a top priority. At AC Silver we take trust and loyalty seriously and this is why we have adopted a new review system and incorporated this into our website.


Once you have purchased from AC Silver you will be prompted to leave a review. We have collaborated with the Trusted Shops review system to enable customers to leave independent feedback.


As you can see from the image below we are gradually building up a customer review base.

(Thank you to everyone who has been kind enough to spend time providing feedback, it is greatly appreciated).


Trusted Shops ACSilver

Did you know …?


88% of potential customers have read reviews to determine the quality of a local business

72% say that positive reviews make them trust a local business more

88% of clients trust online reviews as much as personal recommendations

92% of users will use a local business if it has a 4 star rating

72% of consumers will take action after reading a positive review


*According to BrightLocal annual Local Consumer Review Survey 2014


So… Why have customer reviews?


Customer reviews are a win-win for both retailer and customer.


For the retailer more positive reviews results in more customers, and for you the customer you can be confident that you are dealing with a loyal and trustworthy business which will provide you with reassurance when purchasing online.


View AC Silver’s customer reviews


Written by

Gemma Tubbrit

Gemma Tubbrit is the Online Marketing Manager at AC Silver. After achieving a BA Hons degree in New Media & Marketing Gemma has spent the subsequent years gaining and maintaining practical expertise in effective online marketing and social media. More recently Gemma has focussed her skills within the more specialised jewellery and antique silver industries, regularly updating readers and followers with social and online developments relating to AC Silver’s activity and presence on the Internet.